AI for your role

AI for Sales Enablement

Help reps sell better, with AI handling the busywork.

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The shift

How AI is changing the Sales Enablement role

In 2026, AI is taking over the slow parts of sales enablement: drafting onboarding modules, summarizing call recordings into coaching notes, and keeping playbooks and battlecards current as products and competitors change. Enablement teams now spend less time formatting decks and more time analyzing which content reps actually use and where deals stall. AI also personalizes training paths by role and tenure instead of pushing one generic curriculum to everyone.

What AI can take off your plate

  • Drafting first versions of battlecards, playbooks, and one-pagers
  • Summarizing call recordings into coaching notes and themes
  • Converting product release notes into rep talking points
  • Tracking which content reps actually open and use
  • Generating quiz questions and certification checks from training material

What stays distinctly human

  • Deciding what behaviors and skills reps need to improve
  • Coaching reps through tough deals and live role-plays
  • Building trust with sales leaders and reading team morale
  • Judging which AI-drafted content is accurate and on-brand
  • Setting enablement priorities that match revenue goals
Tools

Five AI tools for Sales Enablements

Gong
A Sales Enablement reviews AI call summaries and talk-track patterns to find where reps lose deals and build targeted coaching.
Try it →
ChatGPT
Used to draft onboarding lessons, rewrite battlecards, and turn raw product notes into clear talking points for reps.
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Highspot
Manages and scores content so a Sales Enablement can see which assets reps open and which ones never get used.
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Notion AI
Builds and updates the enablement knowledge base, summarizing long product docs into rep-ready one-pagers.
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Synthesia
Creates narrated training videos from a script without filming, so a Sales Enablement can update product walkthroughs quickly.
Try it →
Prompts

Five prompts to try today

Paste these into Claude or ChatGPT and replace the bracketed parts with your own details.

1. Build a battlecard
Create a one-page competitive battlecard comparing our product [PRODUCT] against [COMPETITOR]. Include strengths, weaknesses, common objections reps hear, and three recommended counter-responses. Keep it scannable.
2. Onboarding plan
Draft a 30-60-90 day onboarding plan for a new [ROLE] selling [PRODUCT] to [CUSTOMER TYPE]. List weekly learning goals, practice activities, and a checkpoint to measure readiness.
3. Call coaching notes
Here is a sales call transcript: [PASTE]. Summarize what the rep did well, where they missed discovery questions, and give three specific coaching tips for next time.
4. Objection handling guide
List the top eight objections a buyer raises about [PRODUCT] in the [INDUSTRY] market. For each, write a short empathetic response and one supporting proof point reps can reference.
5. Sales email templates
Write three follow-up email templates for a rep selling [PRODUCT] after a [MEETING TYPE]. Vary the tone from formal to casual and keep each under 120 words with a clear next step.
The playbook

Every AI play for Sales Enablement

Your full AI playbook for your role — updated every week. Tap any card for a step-by-step walkthrough and examples.

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A day in your inbox

This is the kind of brief a Sales Enablement gets, every weekday morning.
Monday morning
✦ Personalized for: Sales Enablement
Account Executive PlaybookAccount research
Turn a prospect's filings into a cited pre-call brief

Walk into the call already knowing their priorities, with every claim sourced. Free with a Google account.

NotebookLM FREE  Google's free tool that answers only from sources you upload, with citations

1

Go to notebooklm.google.com, sign in with a free Google account, start a notebook, and add sources: paste the prospect's latest earnings-call transcript, their newsroom press releases, and their product pages.

2

Ask it, so every answer is pulled from their own materials:

What are this company's top 3 stated priorities for this year, and where would [my category] map to them? Quote the exact lines you used and cite each source.
3

Turn the answers into your opener:

Draft 3 discovery questions that tie those 3 priorities to a problem [my product] solves. Keep each under 20 words.

You open with their real priorities, sourced, instead of a generic pitch you could send anyone.

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Your playbook
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How AI is changing your role
Where your work is heading.
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